Bipty is a peer-to-peer fashion rental marketplace that empowers the planet and it’s people through lending & borrowing clothes.

bipty

Led & owned all web design and beginning stages of mobile app development. Recruited & led virtual user testing for both web & mobile iterations.
Bipty is a peer-to-peer fashion rental marketplace that empowers the planet and it’s people through lending & borrowing clothes.

bipty

Led & owned all web design and beginning stages of mobile app development. Recruited & led virtual user testing for both web & mobile iterations.
Bipty is a peer-to-peer fashion rental marketplace that empowers the planet and it’s people through lending & borrowing clothes.

bipty

Led & owned all web design and beginning stages of mobile app development. Recruited & led virtual user testing for both web & mobile iterations.

bipty

Bipty is a peer-to-peer fashion rental marketplace that empowers the planet and it’s people through sharing clothes.  

As the third most polluting industry, fashion is more detrimental to the planet than food retail, technology, construction and transportation, only second to the fuel and agriculture industry. Fashion rentals is a new concept emerging as a more sustainable form of fashion.

Bipty allows our members to both lend out their closet and borrow from others around them. The implementation of a hub-base model makes fashion more accessible: financially and physically. Members are able to browse thousands of closets near them, request to borrow a piece at a fraction of the retail price and pick up the borrow in a matter of days or hours.

Not only do rentals create a cleaner planet, Bipty’s mission is to empower each and every member; not simply by sharing clothes, but sharing confidence.

Bipty is a peer-to-peer fashion rental marketplace that empowers the planet and it’s people through sharing clothes.  

As the third most polluting industry, fashion is more detrimental to the planet than food retail, technology, construction and transportation, only second to the fuel and agriculture industry. Fashion rentals is a new concept emerging as a more sustainable form of fashion.

Bipty allows our members to both lend out their closet and borrow from others around them. The implementation of a hub-base model makes fashion more accessible: financially and physically. Members are able to browse thousands of closets near them, request to borrow a piece at a fraction of the retail price and pick up the borrow in a matter of days or hours.

Not only do rentals create a cleaner planet, Bipty’s mission is to empower each and every member; not simply by sharing clothes, but sharing confidence.

Bipty is a peer-to-peer fashion rental marketplace that empowers the planet and it’s people through sharing clothes.  

As the third most polluting industry, fashion is more detrimental to the planet than food retail, technology, construction and transportation, only second to the fuel and agriculture industry. Fashion rentals is a new concept emerging as a more sustainable form of fashion.

Bipty allows our members to both lend out their closet and borrow from others around them. The implementation of a hub-base model makes fashion more accessible: financially and physically. Members are able to browse thousands of closets near them, request to borrow a piece at a fraction of the retail price and pick up the borrow in a matter of days or hours.

Not only do rentals create a cleaner planet, Bipty’s mission is to empower each and every member; not simply by sharing clothes, but sharing confidence.

the airbnb of fashion

Introducing the first community-powered fashion rental platform for Gen Z. We help members make money lending out their show-stoping pieces and save money borrowing one-time-wears.

user journeys

The Borrower


Lending: submit a listing, accepting a borrow requests, communicate with borrower, and rate & review borrower

The Borrower


Lending: submit a listing, accepting a borrow requests, communicate with borrower, and rate & review borrower


The Lender


Borrowing: browsing available rentals, favorites items, request to rent, request to buy, communicate with lender, viewing past borrow, and rate & review lender

The Lender


Borrowing: browsing available rentals, favorites items, request to rent, request to buy, communicate with lender, viewing past borrow, and rate & review lender


Wardrobe Management


Management team: submit a listing of multiple owners, accepting a borrow requests, communicate with borrower, communicate with owner, and rate & review borrower

Wardrobe Management


Management team: submit a listing of multiple owners, accepting a borrow requests, communicate with borrower, communicate with owner, and rate & review borrower


phase 1

web development

phase 1

web development

phase 1

web development

phase 2

After months of learning the market, the user group we were targeting & the aesthetic we were trying to emulate, a second round of web development blossomed. This phase of web design focus on the professionalism we want associated with Bipty. Using our tagline of "The Airbnb of Fashion," much of the new design was inspired from the cleanliness and usability of Airbnb's website.

Collection Page

Designed to present all options a borrower would need prior to renting: the look or occasion they're dressing for, dates of rental period, category, or to simply browse all, regardless of category, occasion or dates.

Product Detail Page

Availability, dates to borrow, messaging & reviews are essential to give a borrower the confidence in the item & the lender to acquire the borrow. Calendar UI to clearly illustrate the rental perids available for the borrower.
Availability, dates to borrow, messaging & reviews are essential to give a borrower the confidence in the item & the lender to acquire the borrow. PDP designed similar to Airbnb's with a calendar UI to clearly illustrate the rental perids available for the borrower.

user testing

Initial user testing led four phases of refinement. After each phase was updated with the needed changes, a small focus group was walked through the new prototype. Once the four phases were completed and tested, the final prototype was tested by a large group of the target market users, women between 18-28. User testing was conducted virtually over Zoom.

app ideations

app ideations

Clear & intuitive processes to rent was extremely import to the app. Peer-to-peer fashion rental is still a new concept to users so intuitive processes, messaging, rating & review allows the user to be more confident in their purchases.

Hub base user: set the distance in which you'd travel to rent an item. Browse. Choose your piece. Select the pick up & drop off dates. Request to Borrow. View more pieces.

Hub base user: set the distance in which you'd travel to rent an item. Browse. Choose your piece. Select the pick up & drop off dates. Request to Borrow. View more pieces.

Hub base user: set the distance in which you'd travel to rent an item. Browse. Choose your piece. Select the pick up & drop off dates. Request to Borrow. View more pieces.

marketing & email promotion

marketing & email promotion

Owned all marketing assets: created email campaigns, wild posting graphics & flyers, business cards, email signatures.

Own all designs that users interacted with: press kit, influencer outreach kit, campus outreach fliers, socials, email, web, etc.

Created look an feel of the "Bipty Aesthetic."

Owned all marketing assets: created email campaigns, wild posting graphics & flyers, business cards, email signatures.

Own all designs that users interacted with: press kit, influencer outreach kit, campus outreach fliers, socials, email, web, etc.

Created look an feel of the "Bipty Aesthetic."

Designed a Press Kit to share the essence of Bipty & fashion rental services.


A note from the Founder, Natalia Ohanesian, was added to share the personality & community factor of Bipty.


Finally, the main screens of the app were included to share a bit of what users can expect while using the app.

Designed a Press Kit to share the essence of Bipty & fashion rental services.


A note from the Founder, Natalia Ohanesian, was added to share the personality & community factor of Bipty.


Finally, the main screens of the app were included to share a bit of what users can expect while using the app.

Designed a Press Kit to share the essence of Bipty & fashion rental services.


A note from the Founder, Natalia Ohanesian, was added to share the personality & community factor of Bipty.


Finally, the main screens of the app were included to share a bit of what users can expect while using the app.

socials

socials

socials

Owned TikTok and Instagram content creation.Designed look and feel of Instagram feed & stories.Socials GrowthInstagram: increased following from 350 to 3.2K+TikTok: increased following from 6000 to 11.2K+

To promote rental urgency, "Today's Borrows" highlighted how pieces were rented each day. "Borrower Recap" highlighted borrowers wearing their rented pieces.

Merchandised & promoted pieces based on pop culture. Pieces worn on The Bachelor, at The Met Gala, etc.

New pieces listed for rent were promoted weekly via Instragram feed & stories.

resume

resume

portfolio

portfolio

^