Brand integrated resale; Resale As A Service (P2P, brand supply & takeback)
Series A startup
As the lead UX designer I was able to contribute cross functionally within Recurate, from designing brand & sales demos to transactional emails, user flows & Shopify app design. Working closely with the rest of the product time to design of each PDR for new functionality, features, etc.
Designed consumer-facing recommerce web pages for 50+ brands.
Mapping out user journeys offered numerous benefits, not only to the product, but to the internal team, onboarding new hires & share how the product functions with brand partners.
Designed for three sets of user groups in mind: sellers, buyers of resale & brand admins.
Mapping out user journeys offered numerous benefits, not only to the product, but to the internal team, onboarding new hires & share how the product functions with brand partners.
Designed for three sets of user groups in mind: sellers, buyers of resale & brand admins.
Resale Buyer
Browsing resale program PLP of secondhand or brand supply (samples, returned items, etc.), PDP including brand imagery & nested resale listings, PDP resale modal to share more detail about the specific resale item - seller info, condition, description, etc.
Resale Buyer
Browsing resale program PLP of secondhand or brand supply (samples, returned items, etc.), PDP including brand imagery & nested resale listings, PDP resale modal to share more detail about the specific resale item - seller info, condition, description, etc.
Seller
Login to brand website, view purchase history. From those, select an item to resell (or create a new blank listing). Complete listing form - condition, photos & description. Submit to sell & view all current & past resale listings via the Seller Dashboard.
Seller
Login to brand website, view purchase history. From those, select an item to resell (or create a new blank listing). Complete listing form - condition, photos & description. Submit to sell & view all current & past resale listings via the Seller Dashboard.
Brand Admin
Via Recurate Shopify dashboard, Brand admin's have the ability to view listings for approval or denial, manage listings: pause, resume, modify. Plus manage orders & shipping, upload bulk brand supply items, view analytics of their resale program and billing.
Brand Admin
Via Recurate Shopify dashboard, Brand admin's have the ability to view listings for approval or denial, manage listings: pause, resume, modify. Plus manage orders & shipping, upload bulk brand supply items, view analytics of their resale program and billing.
To maximize efficiency when onboarding brands & to help engineering create Shopify templates, redesigns of all key recommerce pages were created: landing page, PLP, PDP, PDP resale modal, seller dashboard, listing form, etc.
Constraints: Designs had to be simple & generic enough to apply to fashion, outdoors, baby, home goods & more. The listing form also had to reflect the nuances of each brand.
Majority of the mid-tier brands Recurate pitched & implemented kept to the recommerce templates. From fashion brand -- All Saints & Abercrombie -- to outdoors brand -- Nobis & Columbia, plus more -- Db & Ikea! Larger enterprise brands like Zara, Nike, or Target require more custom recommerce design & integration.
Majority of the mid-tier brands Recurate pitched & implemented kept to the recommerce templates. From fashion brand -- All Saints & Abercrombie -- to outdoors brand -- Nobis & Columbia, plus more -- Db & Ikea! Larger enterprise brands like Zara, Nike, or Target require more custom recommerce design & integration.
I've had the opportunity to design custom recommerce journeys for some of the top brands in the world; some only a mock-ups & prototype, others were onboarded & launched.
I've had the opportunity to design custom recommerce journeys for some of the top brands in the world; some only a mock-ups & prototype, others were onboarded & launched.
H&M Resale celebrating 20 years of designer collaborations.
H&M Resale celebrating 20 years of designer collaborations.
EON Digital ID Futurewear x Recurate Resale process
EON Digital ID Futurewear x Recurate Resale process
dashboard ui & ux
Backend dashboard was build from scratch to assist brands in managing their resale program: viewing analytics, manage submissions & listings, bulk upload brand supply, order management, fulfillment, shipping, billing, setting, etc.
V1
V1 was created quickly & simultaneously with the onboarding of a large client. Due to the tight timeline, initial and quick iterations took place constantly. Key elements that were included were the brand image - if no brand image, the item has not been nested with a master product & therefore must be reviewed more intensely, condition, description, and pricing. Lastly seller images were added to quickly identify if the seller's item are correctly matched to the master product.
V3
After multiple rounds of internal user testing and feedback on V2 of the dashboard, V3 utilized much more screen real estate to display the essential information a brand admin would need to know in order to quickly & effectively approve or deny a listing. V3 became less focus on Recurate branding, neutralized the color palette and created custom dashboard settings to incorporate the brand's colors & logos. Functionality to bulk select, bulk approve or bulk deny were added. New tabs to view "active" & "denied" listings, eventually "paused," "sold," "disputed," etc. were added.
listings management - pending submissions
listings management - sold detail view
order management - order fulfillment
listings management - pending submissions
listings management - sold detail view
order management - order fulfillment
Assisted marketing to create Recurate white pages covering high-level how brands can benefit from resale, plus included case studies (not featured above).
Recutate
Resale As A Service (P2P, brand supply & takeback)